Twist Knob: When you turn the knob at the bottom of the tube, it rotates a threaded plastic screw.
Platform (Lift Plate): This screw is connected to a platform that the deodorant sits on.
Elevator Effect: As the screw turns, it pushes the platform steadily upward.
Dispensing: The solid deodorant emerges from the top of the tube for use. Turning the knob in the reverse direction lowers the platform, though this is usually prevented by a one-way clutch mechanism to avoid wasting product.

Lightweight: Much lighter than glass or metal containers, reducing shipping costs.
Durable and Shatproof: Unlike glass, they won't break if dropped in the bathroom.
Cost-Effective: Plastic is generally cheaper to manufacture than other materials, keeping product costs down.
Versatile Design: Can be easily molded into various shapes, sizes, and colors for branding purposes.
User-Friendly: The twist-up mechanism is simple and universally understood.

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